About Via Rodeo

Via Rodeo, established in Dubai in 2010, is an explosive riot of creativity where art, music and fashion collide. It was born out of the Rodeo Drive chain and focused on international, mainly independent, artistic streetwear lines which were otherwise mainly unrepresented outside their countries and offered them to the local market for a nice change from all the mass market brands which are normally on offer. They are also known for their highly sought after long-lasting perfume.