This brand was launched by the visionary Giuliana Marchini Gerani and her husband Silvano Gerani in 1974, under the supervision of the first Creative Director Jean-Charles de Castelbajac. ICEBERG introduced the new concept of sportswear deluxe. With the arrival of the talented French designer Jean-Charles de Castelbajac, the brand set the fashion world on fire with an all Knitwear Collection inspired by Pop Art. Proudly directed by the British Designer, James Long, has elevated ICEBERG – famous for its knitwear – into one of the most covetable luxury sportswear brands.