About Us

A completely original unisex concept store, VIA RODEO writes its own rules about what a boutique should be; a showcase of artistic, independent designers in an explosive riot of creativity where art, music and fashion collide.   ​

VIA RODEO is a multi-brand, grand “mansion” that has been invaded by punks and its dramatic décor and fashion collections reflect this.  Spray-painted stone lion statues stand guard over the marble fireplace while comic-book printed baroque sofas adorn the “formal living room” which hosts the edgy, casual menswear. ​

As you cross over into the “family room” you find yourself in the middle of an Alice-in-Wonderland dream where the checkered floor is on the ceiling, the tables are upside-down and monkeys stare back at you while you get comfy on the sofa.  Here you will find the daring ladieswear; funky printed t-shirts, alluring hand-painted dresses that are wearable works of art & lingerie-infused playful bikinis make a strong statement with their striking prints and sexy details.  Loud, flashy shoes and handbags adorn all corners of the rooms and seem to shout out at you.  ​

VIA RODEO is not for the faint of heart.  It is for those who are daring & want to be different whether it’s on the beach, lounging with friends or rockin' out in a club; VIA RODEO has something for every occasion. 

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